Character
The campaign begins with a Brighton fisherman who feels instantly recognisable: bold colour, weathered texture, and enough eccentricity to make the first frame memorable.
Fishing
Golden-hour Brighton starts like a warm documentary. The fisherman lands his catch, the dog watches, and a seagull turns the calm setup into the advert's opening hook.
Chasing
The stolen fish pulls the story from the seafront into The Lanes. Low camera angles, quick reactions, and tightening streets build a fast but readable chain of comic chaos.
Busking
A giant soap bubble becomes the visual peak. While the crowd fumbles for phones, the final reveal lands the product idea: the AI-glasses wearer was present and recording all along.
